Dos and Don'ts of SEO (Search Engine Optimization)

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Find out more about search engines and what they look for in the sites they index. Search engine spiders will visit your site and determine how relevant your site is to certain keywords based on how well-structured your site is, which links are the most popular and which keywords you use throughout your content.

Do not use techniques known as Black Hat SEO. These techniques include hiding keywords on your pages, using false redirection links and doorway pages or fake pages that are designed to draw traffic to your site. Do not use these techniques yourself and do not hire any SEO expert unless you have a good understanding of the techniques they use. Even though Black Hat SEO techniques can be very efficient, your site will eventually be banned from search engines once they find out you have been using unethical methods.

Find out which keywords are used by your target audience to look up information related to your industry, and select five strong keyword phrases for your site. Place these keywords in your titles. Use the h1, h2 or h3 HTML tags to mark these titles as important. Your keywords should be present in the anchor text of your links, the image alt tags and the video descriptions. Make sure you add these keywords to your meta description and meta tags too. You might have to select secondary keywords for certain sections of your site and to update your keywords if trends change. For more information on Search Engine Optimization go to our webpage, read through and contact us to help you further as you work towards achieving your ultimate goals online.