A good website is a must in today’s business world

A few years back, it was in order to start a business by registering at the Attorney General chambers, getting a PIN certificate, a license from the local authority and then opening a bank account.

Today, that’s not good enough. You need to have an online presence.

A website is an electronic location where someone with Internet can access you from. A website will tell people about your business, what you do and how you can be reached.

Over time, businesses have developed the interface on their websites and now clients can give feedback, make orders and enquiries. It’s like having a permanent advert on the Web, only with interface facilities.

It is important for your business to have an up-to-standard website. Beyond having the website, you might choose to include search engine-optimisation so that each time someone looks for an item of interest to the business in a given search engine, the business name comes first in the list.

Further, the more interactive the website, the better it is for the client and the more the visits.

Your website should be easy and fun to use. If your 17-year-old son does not enjoy using your website, maybe you need to revise it. But it is not how many pictures or videos the website has that makes it popular. Rather, it is about relevance, ease of use and functionality. Aesthetics too matter.

So how does a website help your business?

Imagine you sell chicken in Nairobi and there is a new investor owning a restaurant in Gigiri. He goes to Google, searches for a chicken seller in Nairobi and he doesn’t find you anywhere in his list but your competitors are all over the Internet. Whom do you think he will buy from?

A website will help you be noticed online. Further, some of the lenders you go to always go online to check out your business. You want to create a serious impression online. Get help from Web Designers in Nairobi

More importantly, a website will give the current clients a sense of confidence that you are a serious supplier.

When all they have is a flyer, the feeling is quite different. The serious business profile will make you win bigger orders, long term agreements and even better rates.

If ever you want to do business with international clients, the first impression they get is that of your website. You thus want it up and talking good about you.

Also if your business is to be relevant to young people, you must reach them where they are and make yourself seen. Your website will help you do that. Contact us and we will be glad to assist you

However, it will not be enough to have a website. Create a Facebook page, a Twitter handle and LinkedIn profile. Further, connect your website to the social network profiles.

Courtesy of Business Daily

Web design company in Kenya ready to get your Company

Web design and Web Development Solutions are vital for any business that wants to survive the test of time, a  Website Catapults your business to expand your reach and help in attracting more clients and promote your products /services though an innovative online presence. We at Webwise Consulting understand that in building a success website one needs to bear in mind that the core reason for web design / Development is to effectively communicate and relate with the clients. We provide high level of professional standard services and are flexible in order to provide best products / services, Web design in Kenya has become competitive, proving to be one of the driving force in Information technology and day to day business activities , Being used as a tool to reach the masses to tap new markets a Website is more powerful.

Visual literacy is the ability to interpret, negotiate, and make meaning from information presented in the form of an image. The Website has to capture all the above to bring out the ideal medium of communication being mindful of growth and conscious development of visual literacy and keeping a fanatical eye for detail and that's what we do.

While web design covers the graphics and layout of your site, web development is the core coding that binds your web applications together to come up with a Website as an end product which also entails growth, Constant updates and input of data,images and adding functionality is what helps the Website grow and serve it's desired Goals and Objectives.

The benefits of having a professional design can be great, especially if your web site is geared towards building your business. Our knowledge of conversion optimization, design trends and development technology enables us to create websites that generate more leads, conversions ,Sales and bookings.
Get in touch with us

Online Business Tips To Gain Success in 2013

To get you and your business pumped up to start 2013 the right way ,

1. GET ONLINE
If you have a Business and the business already has a substantial internet presence, skip to the next point. If you are not online yet, you are making a mistake. Even if you are happy with your customer numbers at present, sooner or later your lack of internet presence will catch up with you as the world becomes increasingly wired.


2. FRESH AND UP TO DATE CONTENT
Keep your web presence fresh and relevant, Update your content ,images, and offer ,Go with the changing times and technology but do not overdo it.


3.  DEVELOP SEASONAL AND SPECIAL PROMOTIONS
Most customers, whether consumers or trade clients, tend to purchase in cyclical or seasonal patterns. It is advisable to work out a seasonal promotional calendar that is appropriate to your business at the start of every year.


4. SIMPLIFY YOUR MESSAGE
Whether you are working on an advertisement, a pamphlet, a direct-sales call or a website, cut the message down to the bare essentials. Use as few words as possible, and push one special offer instead of a multitude. If you do this, you will immediately stand out from among the crowd.

5. CONSISTENT QUALITY
Whatever your investment in marketing, basis of your whole effort lies in the quality of your product or service.

An important part of your marketing strategy is to choose the right level of quality for the type of customer that you want to target, and stick to it. Do not try to sell bananas, wheelbarrows and French fries from the same shop.

Get in-touch and let's Get your Business Online

Optimizing your Website for search engines

 Optimizing your Website for search engines

Below are easy steps to improve your Search Engine Optimizations(SEO)

•     Buy domain which your keyword in it
•     Install Google Analytics to your site
•     Constantly update your site, Google will rank you higher just because of that
•     Site loading speed, optimize it to load fast
•     Structure site for search engines, use sitemap, plugins to do that
•     Always use Images ALT tags
•     Create keyword rich title tags
•     Use correct content styling (H1,H2,H3)
•     Create user and seo-friendly permalinks
•     Use Twitter&Facebook because Google/Bing use this data for ranking!
  
  For more Information on SEO please Click here

Love your life online

10 ways Twitter can change your life

1.Make new friends
2.Shift of time online
3.Findt community of interest
4.Transform websites and blogs
5.Built a professional network
6.Learn New tricks from professionals
7.New information Updates
8.See competitors in a new light
9.Change on how business is done
10.Change People

 

Dos and Don'ts of SEO (Search Engine Optimization)

Need help with your SEO campaign?

Find out more about search engines and what they look for in the sites they index. Search engine spiders will visit your site and determine how relevant your site is to certain keywords based on how well-structured your site is, which links are the most popular and which keywords you use throughout your content.

Do not use techniques known as Black Hat SEO. These techniques include hiding keywords on your pages, using false redirection links and doorway pages or fake pages that are designed to draw traffic to your site. Do not use these techniques yourself and do not hire any SEO expert unless you have a good understanding of the techniques they use. Even though Black Hat SEO techniques can be very efficient, your site will eventually be banned from search engines once they find out you have been using unethical methods.

Find out which keywords are used by your target audience to look up information related to your industry, and select five strong keyword phrases for your site. Place these keywords in your titles. Use the h1, h2 or h3 HTML tags to mark these titles as important. Your keywords should be present in the anchor text of your links, the image alt tags and the video descriptions. Make sure you add these keywords to your meta description and meta tags too. You might have to select secondary keywords for certain sections of your site and to update your keywords if trends change. For more information on Search Engine Optimization go to our webpage, read through and contact us to help you further as you work towards achieving your ultimate goals online.